For an author, how can you plan for success? You first need to assess the current situation. What are your goals? What do you need in terms of marketing strategies? It doesn’t make sense to start planning your strategy if you don’t know exactly what you need in your own situation.
For example, I have three books published and am working on my fourth. What is my present need in terms of planning and goals? I need to continually market my brand (name) and increase my readership base so that my platform increases—compared to where I was at last year and where I’ll be in the next few months.
Are you a new author just starting out or a seasoned one with several books already published? You need to take your current situation into consideration before you make further plans. One point to interject here—if you don’t have a press kit, you should create one; having it available online is a good idea. I have mine available on my website. Especially with the advent of technology, interested parties (like reporters and agents and publishers etc.) want to have easy access to your pertinent information.
If you need exposure to new marketing opportunities, have you tried to schedule yourself for guest appearances on other blogs and online magazines? You should also have a blog that is active and not stagnant. It’s good for you to post interesting articles pertinent to your field and expertise; however, you should also spice things up a bit by having guest authors visit your blog. You always want new traffic coming to your blog, but getting regular traffic from people revisiting your blog is also important. If you have repeat traffic, you know you are doing well in your promotion.
If you want to seriously promote you and your work, you need to offer serious content on your blog as well. So, what are you doing to plan for success?