Once your new book is out, do you stop marketing it after the first three months? Well, most reviewers won’t review books that have been out for more than three months. Which plays right into the point I’m trying to make, that it’s a generally accepted fact that the first several months your book is out are critical to generating the buzz.
I like to think outside the box. I pay attention to conventional wisdom, but I also like to think creatively and figure out what works best for my specific situation. With regard to this issue, I believe that you can find a happy medium.
When your book first comes out, do all the marketing you can to create the necessary buzz; however, don’t be afraid to continue marketing that book even after the initial three month time period is over. Of course, after those three months, your strategy will change, but you’ll still be marketing that book. You won’t be asking for reviews like you were during the pre-publication date and initial post-publication date, but don’t turn down that occasional review of your book and be sure to mention (when appropriate) about that book during interviews.
One of the best ways to market your book is to market your name and you do that by continuing to write more books. Don’t get complacent or try not to get overwhelmed with writing and marketing, but find the best balance for your own life. Obviously, as the months go by and your book has been out longer, you won’t be highlighting it in all of your marketing as much as you would for your newest current release, but don’t forget about your previous releases.
I’d like to put out there that it’s not just the first three months of a book’s life that are important. I think that the first year or even first two years are important. Just remember to think outside the box and always be creative in your marketing. Look at what works for other authors, but don’t be afraid to try something new to market your book.
What are your thoughts on this issue? I’d love to hear from you.