It was very encouraging because Ms. Friedman wrote about how social media and online marketing can help authors in their book promotion, but creating a viable online “hub” (like a website where people can find you and become a follower of your blog) takes discipline and hard work, as well as time. Rome wasn’t built in a day and your popularity as an author won’t happen overnight (unless you catch a BIG break) ~ but it will happen with discipline and consistency. She mentioned that as authors continually work at keeping their online presence strong, their efforts will pay off in the long run ~ with more fans / followers and increased publicity and possible new writing jobs and publishing offers. The crux of the issue is that authors need to be constant and provide interesting content. If not, then all of their efforts will be in vain. Just keep working on your blogging and online marketing and don’t give up. The only way to fail, is to fail to try ~ and to give up trying to succeed if you don’t see immediate results.
Ms. Friedman calls every time you post a facebook status update, a tweet, a blog post or a comment on a blog or forum or any time you post something online, that you are “making an impression.” I like that term. It shows the importance of every time you post online ~ that you need to make it count and be very aware of what you are writing. There is always going to be someone watching your impressions online.
Ms. Friedman writes, “If people are entertained, informed, or fascinated by something you’ve done online, they’ll be curious and want to know more about you.” That is where your hub comes in ~ you need to have a good website or blog where those interested people can find you and start to follow your work and your writing career.
The advice from Ms. Friedman’s blog posting resonated with me in a strong way. I have not been blogging very long, but I am trying to stay consistent at it and provide interesting and timely content. Every day is a new learning experience and I try to view life that way. I hope you are enjoying the content on my blog and I love to hear from my readers. Please feel free to comment. Have a great weekend!