I believe that authors should find a balance between using the social media networks for fun and for marketing. The author I mentioned claimed that your circle of friends will get tired of your incessant self-promotion. I agree with that; however, I find that if you share snippets of the daily journey in your writing career, most of your network of friends and family will be supportive and won’t mind. Of course, if you constantly try to “sell” your books online to your social network, that could get annoying. That’s why I wrote in a previous blog entry that you should utilize the social media networks but also spread your marketing over to other online forums etc.
This author also wrote that you should focus on writing your next book and leave the marketing up to your publisher. Well, not every new or mid-list writer has the luxury of being signed with a big publisher who can push their authors’ works. Many writers need to do a lot of their own marketing. Remember, you are your biggest fan and if you don’t market your book, you’re not going to be successful.
This author wrote that your book will succeed on word of mouth of your readers. Well, that’s great and I truly believe that; however, you may have the best book in the world but if no one knows about it, how will anyone read it and thus spread the word. So, for many new authors, they need to latch onto this new phenomenon of social media networking and online marketing and utilize it to their own advantage.
Blogging is great, as long as you keep in mind that you need to be informative in your information you are giving out and don’t brag on yourself all the time. Keep using online marketing, but find the balance and always have fun while you’re marketing your book.