Throughout the process of writing my book and finding a publisher, then signing a contract and having it published, somewhere in the middle there, I created my own marketing plan. However, after answering the questions asked by the radio station about my branding statement and why should people read my book I’ve come to the conclusion, that marketing your book is really a work in progress, especially for a writer who would rather be writing than marketing.
So, I tossed around some ideas for a branding statement and came up with Joanne Troppello, writing contemporary romance with a classic feel. I’m not certain that’s a keeper, but for now it’ll have to do…at least as an answer for the radio station questions.
Another question asked if I knew my target audience and how was I trying to reach them. A great question that made me once again reevaluate what I was doing to reach this target market.
All of the book marketing articles, books, blogs and info from experts that I’ve read has brought me to the conclusion that I am headed in the right direction, doing what needs to be done for marketing my book. I have a website and write a blog. I am active on the social networks. I have done direct emails and utilized word of mouth marketing. I’ve done online interviews and have sent my review copies out to reviewers. I post author interviews on my blog and host guest authors.
So why doesn’t it always look like my marketing efforts are working? They really are, but just not as quickly as I’d like…and I’ve come to realize that this slower process is okay. I need to continually focus on branding my name, not just marketing my books and I need to persevere.
As my husband said the other day, the ones that give up won’t succeed. Thanks, my DH, for being my biggest fan. I will take those words to heart and never give up and just keep on writing and sharing about my books.